7 Types of PPC for Small Businesses

Pay-per-click, commonly referred to as PPC, is an important method for small businesses to get immediate traction in search results and drive highly targeted traffic to their website. If your strategy and execution are on point, you can rank #1 for your targeted search terms the first day you launch a campaign. This can be tricky if you have a small team or don’t have the luxury of training and becoming certified in every ad platform.

There are dozens of digital platforms to reach your potential customers. But, if you are a small or medium-sized business (SMB), it can be cost-prohibitive to be everywhere at once. How do you choose which form of pay-per-click is right for your business? Let us help you understand the pros and cons of the leading advertising channel used by SMBs.

No matter what platform you choose, always be testing. From audience targeting to ad copy, make sure you understand what resonates with users. Track performance using web analytics to get the best return on your ad budget.