Digital marketing success is not simply one-size-fits-all. Multiple channels are needed to maintain high-performing websites and continue to grow businesses. Our team worked with a long-time client on a comprehensive digital strategy, including PPC advertising, email campaigns, and web maintenance. We identified an opportunity to improve on-page SEO and increase organic traffic – by updating title tags.
What are title tags?
Title tags are HTML elements that identify a web page’s title. They are technically not “metadata,” but are commonly grouped into SEO tactics because they appear in search engine results pages (SERPs).
Page performance was measured before SEO changes and after they were implemented. The results clearly illustrated that cleaning up pages with short, simple, user-friendly titles was vital for engagement. Read the complete case study to see how website KPIs improved.
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