Group of people standing in front of a conference table.

2010 TAM Awards

On September 29th, Unidev’s digital marketing division gathered at the Starlight Roof at the Chase Park Plaza, turned circus-themed extravaganza for their first appearance at the TAM Awards Showcase. The Targeted Advertising & Marketing (TAM) awards party showcased the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honored the agencies, companies, and individuals who created them. Our team proudly took home six TAM awards for 2010 and swept the Bronze, Silver, and Gold awards in the Social Media Marketing Initiative Category.

“The TAM Awards are a great benchmark for defining excellence in advertising and marketing in the St. Louis area, and I am very proud of our accomplishments in this competitive market. These awards are a great reinforcement of our clients and our teams truly integrated, best-in-class work.” – Steve Thomas

The team took home the following 2010 TAM Awards:

Gold: Social Media Marketing Initiative

  • Entry Title: Go HomeBuyer! Custom Designed Facebook Page
  • Category Name: Social Media Marketing Initiative
  • Target Audience: First Time Homebuyers
  • Single Most Important Objective: To provide easy access to Go Homebuyer! ‘s tools and information offered and drive targeted traffic to their website through a solid social media presence.
  • Results Achieved: The custom-designed Facebook page increased brand awareness and website traffic. In addition, vendors became more aware of Go Homebuyer! ‘s wide variety of services, and sponsorship interest increased.

Silver: Social Media Marketing Initiative

  • Entry Title: The City of Wentzville
  • Category Name: Social Media Marketing Initiative
  • Target Audience: Current Residents, Business Owners, Prospective Residents
  • Single Most Important Objective: To improve the communication among the City of Wentzville’s community.
  • Results Achieved: The visually appealing Facebook page serves as a platform for Wentzville’s community to share valuable information about their city. This information includes residents, business, economic development, things to do in the city, and garage sales.

Bronze: Website Development eCommerce

  • Entry Title: Bausch & Lomb Storzeye
  • Target Audience: Hospital Administrators/ Buyers, Medical Equipment Buyers, and Doctors
  • Single Most Important Objective: To showcase their high-quality products to increase sales.
  • Results Achieved: The new website design includes enhancements to how products are displayed and indexed on the sites. Website visitors can now search for instruments, set up a wish list, and add products to an online shopping cart. In addition, the website increases user engagement by including improved product detail with “click to enlarge” functionality on all product images and product videos.

Bronze: Electronic Direct Email

  • Entry Title: Sensient Email/Landing Page
  • Category Name: Electronic Direct Marketing / Product or Service, Business Meeting or Conference
  • Target Audience: ITF Conference Attendees, Entire Sensient Client Base, and Sensient’s Food Colors division
  • Single Most Important Objective: Appeal to two different target audiences to announce Sensient’s presence at the IFT Annual Conference and build awareness around Sensient’s new product, Fusion.
  • Results Achieved: Two different email marketing blasts were created to appeal to two different audiences. The email campaign drove targeted traffic to the landing page, which showcased Sensient’s new product and included details regarding their upcoming presence at the trade show.

Bronze: Website Development Landing Page

  • Entry Title: Sensient
  • Category Name: Website Development; Landing Page
  • Target Audience: ITF Conference Attendees, Entire Sensient Client Base, and Sensient’s Food Colors division
  • Single Most Important Objective: To focus on introducing Sensient’s new product line and announcing their participation at the upcoming Expo.
  • Results Achieved: In addition to increasing awareness surrounding Sensient’s new product and their presence at the trade show, the landing page provided the opportunity for visitors to request further information on their company and included a link to Sensient’s home page.

Bronze: Social Media Marketing Initiative

  • Entry Title: Roho Custom Designed Facebook Page/Landing Page
  • Category Name: Social Media Marketing Initiative
  • Target Audience: Medical Professionals and Wheelchair Users
  • Single Most Important Objective: To encourage fans to sign up for their online newsletter to increase sales.
  • Results Achieved: Drove traffic to the ROHO Group’s landing page, intheknow.therohogroup.com, to entice people to sign up for their online newsletter, which offers information on new products, promotions, events, ROHO updates, industry news, and more.

Congratulations to our entire team for your hard work and well-deserved recognition!