Posts Tagged ‘passbook’

WWDC 2012 Report: What’s Up with Apple?

WWDC BuildingIt’s been 3 extremely informative days at WWDC 2012. Apple is taking steps to solidify their platforms for consumers across the board.  The product they launched at this year’s conference is a new MacBook pro with the enhanced Retina Display.  I’ve seen this first hand and all I can say is WOW.  You can watch a 1080DPI video in the corner of the screen leaving a million pixels available.  This will revolutionize the graphics and video industries.  In addition to the video, the hardware is equally exceptional.  Having the state of the art Intel quad core processor, the new MacBook is a powerhouse.  Add the capability to 16GB of RAM, and this will be the work horse of the future for mobile power users.

Although the MacBook Pro Retina Display is impressive, it wasn’t the only thing Apple announced.  The new IOS 6 is going to be a game changer.  This version will have a brand new state-of-the-art mapping app which will sever the ties with Google once and for all.  In addition to this, there are over 200 new features with some being updates to the phone app, updates to Siri, and many more.  One new app they announced is PassBook.  This app will allow you to consolidate all your loyalty rewards cards, airline tickets, and just about anything with a barcode.  This is a smart app which will automatically bring a card to front and notify you when you arrive at the store’s location.  For example, let’s say you have a Starbucks rewards card and you walk into a store.  You will no longer have to fumble through your apps to find theirs to pull up your card.  PassBook will know you are in Starbucks and will display the Starbucks rewards card on your phone.  This app alone will change the way things are done on the POS and Loyalty Rewards front.

Finally, they demo’ed their new OS for Mac, OSX Mountain Lion.  This OS takes many leaps forward to integrate your IOS devices/data.   This update has over 200 new features with many of them being iCloud based.  When you make a change in a document in the cloud on your iPad, that change will appear real time on your Mac and other IOS devices.

It’s been a great week so far here at WWDC and an invaluable experience.  I look forward to the rest of the week and for the releases of IOS 6 and Mac OSX Mountain Lion.